The program is delivered as an six-week module in convenient three-hour sessions, on Tuesdays at 6pm from March 8 to April 12, 2016.
Week one: Tuesday 8 March – Digital marketing strategy: Your web universe and buyer personas
Week two: Tuesday 15 March – Your website: flagship content and landing pages
Week three: Tuesday 22 March – Email marketing: List building, lead nurturing and converting prospects
Week four: Tuesday 29 March – Getting found on Google: How SEO works and picking profitable keywords
Week five: Tuesday 5 April – Social Media 101: LinkedIn and Facebook for business – profiles, groups, prospecting and publishing content
Week six: Tuesday 12 April – Social Media 201: Using social media and content marketing to drive sales
Sterling Publishing Training Centre
132 Arthur St
North Sydney, NSW 2060
The Digital Marketing Fundamentals – Mortgage and Finance program will be conducted over eight weeks by Adam Franklin, the highly acclaimed business blogger, renowned social media keynote speaker, digital guru and best-selling author.