Digital Marketing Fundamentals – Mortgage and Finance

The program is delivered as an six-week module in convenient three-hour sessions, on Tuesdays at 6pm from March 8 to April 12, 2016.

Weekly modules:
Week one: Tuesday  8 March – Digital marketing strategy: Your web universe and buyer personas
Week two: Tuesday 15 March – Your website: flagship content and landing pages
Week three: Tuesday 22 March – Email marketing: List building, lead nurturing and converting prospects
Week four: Tuesday 29 March – Getting found on Google: How SEO works and picking profitable keywords
Week five: Tuesday 5 April – Social Media 101: LinkedIn and Facebook for business – profiles, groups, prospecting and publishing content
Week six: Tuesday 12 April – Social Media 201: Using social media and content marketing to drive sales


Sterling Publishing Training Centre
Level 13
132 Arthur St
North Sydney, NSW 2060


The Digital Marketing Fundamentals – Mortgage and Finance program will be conducted over eight weeks by Adam Franklin, the highly acclaimed business blogger, renowned social media keynote speaker, digital guru and best-selling author. 

Places are strictly limited to 30 mortgage and finance professionals and support staff. To secure your place and to avoid disappointment, book now or contact Michael Magee on 02 9922 3300.

Six-week course – $1,495 + GST